Free tool
CPM budget calculator
Budget ÷ CPM × 1000 = impressions. The rest of the plan — reach at a frequency, daily pacing — falls out from there.
Impressions
833,333
Estimated reach
277,778
Daily impressions
27,778
Daily budget
$333
Reach = impressions ÷ frequency; assumes even delivery. Real reach depends on audience size and inventory overlap — the platform forecasts this per line item.
Not sure what CPM to plug in? Use the live numbers from the network benchmark report.
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