Online video
In-stream and out-stream video — same seat, same Signal.
Programmatic online video (OLV) on Waveband DSP — VAST in-stream and out-stream, viewability-aware buying, and the same first-party measurement spine as CTV. No spend minimums.
What this replaces
OLV and CTV often live in different seats with different reporting.
Online video and connected TV share the Waveband seat — shift budget across them manually or with optional Autopilot.
Completion and viewability get lost in vanity video metrics.
Completion-rate reporting sits beside click and conversion metrics; Signal adds first-party instruments when you need them.
What you get
Full buying controls for online video — same seat as every other channel, same reporting, same optional Autopilot when you want help.
VAST in-stream and out-stream placements
Cross-channel budget shifts between OLV and CTV — manual or via Autopilot
Completion-rate reporting alongside click and conversion metrics
Audience retargeting from your first-party segments
Formats: VAST video, web and mobile-web environments
Questions buyers actually ask
Can I run OLV and CTV from one self-serve DSP?
Yes. Both are first-class channels on Waveband with shared budgets, reporting, and measurement options.
Are there video spend minimums?
No. Start at any budget; published take rate applies across channels.
Runs alongside
Connected TV
CTV inventory with household measurement — not a vanity reach report.
Display
Open-web display with full targeting — creative tools when you need them.
Digital audio
Streaming audio and podcasts in the same book as your display.
Native
Native built from components — validated per exchange, previewed live.
Mobile in-app
In-app inventory with app-bundle transparency.
Digital out-of-home
DOOH in the same budget and report as CTV and display.
Buy Online video on a real seat.
Self-serve Waveband DSP — no minimums. Stay hands-on; add Autopilot only where you want help.